EssenceMediacom retains $15m NRL account

EssenceMediacom has held onto its media account with the National Rugby League (NRL) following a competitive pitch.

The WPP-owned agency — then known as simply MediaCom — picked up the account for the sporting giant’s media planning and buying from Publicis’ Spark Foundry in 2022 just before its landmark merger with its network peer Essence.

Mumbrella understands the account is worth roughly $15 million in media spend.