EssenceMediacom retains media duties for PlayStation

Kalila Welch

December 21, 2022 4:06

EssenceMediaCom will continue as the global media agency of record for PlayStation, with the account also retained locally, Mumbrella understands.

The appointment sees the reported US$170 million (AUD$255.085 million) global account retained by the GroupM family after it was awarded to MediaCom in 2016.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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