Essencemediacom wins Australian Retirement Trust media pitch

July 29, 2025 10:59

Australian Retirement Trust’s media account has returned to Essencemediacom, following the sunsetting of incumbent Bohemia.

The Brisbane office has picked up the superannuation fund following a competitive pitch process. The appointment was effective July 1.

Australian Retirement Trust was formed through the merger of Sunsuper and Qsuper, and now manages over $330 billion in retirement savings for 2.4 million Australians, according to a release.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

appointment Australian Retirement Trust Bohemia EssenceMediacom EssenceMediacom Brisbane Rob Harris Susan Lyons

1 COMMENTS

Miss Manners 29 Jul 25

I didn’t think Essencemediacom still existed after the creation of WPP Media?

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Essencemediacom wins Australian Retirement Trust media pitch

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