EssenceMediacom’s new era ‘starts right here’, retaining $20m Nib account

Calum Jaspan

March 10, 2023 10:13

GroupM’s EssenceMediacom has retained the $20 million media account for health insurer, Nib, Mumbrella can reveal.

The win for GroupM’s newest agency comes following the account being put out to pitch in late-2022, with the incumbent, then-Essence, looking to hold on to it.

Nib sticks with EssenceMediacom

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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EssenceMediacom’s new era ‘starts right here’, retaining $20m Nib account

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