Etihad Airways appoints former Ansett and Qantas marketer to head global marketing

Etihad Airways has appointed former Qantas and Ansett Airlines marketer Shane O’Hare as senior vice president of marketing.

O’Hare joins the Abu Dhabi-based airline following seven years with Royal Jet, a private jet company in the Middle East, as president and CEO. He started he career with Qantas Airways before founding regional airline and tourist operation Seair Pacific, a company he sold before joining Ansett Australia.

During his time with the now defunct Ansett he helped the airline build its international presence and service offering, culminating in the airline’s entry into Star Alliance. O’Hare was then appointed as the global alliance’s first direct of marketing.

He has also held a senior marketing role at Gulf Air.