Euphorium expands into branded roadshows and exhibitions
Experiential marketing company Euphorium, under the guidance of managing director John Evans, will expand into “branded roadshows and exhibitions” after a three-year restriction from previous employee, oOh!Media has elapsed.
The announcement:
Evans takes back Roadshows
Sydney, NSW, Australia – 9th January 2012John Evans established Mall Media Network as part of the Outdoor Network portfolio in 2004, which was re-launched in 2008 as oOh!factor, being oOh!media’s (ASX:OOH) experiential marketing company.
About time someone got into this area and shook it up. Not much innovation recently.