Euro RSCG Sydney hires Pamela Nelson as ‘talent champion’

Euro RSCG Sydney has become the latest agency to hire an HR manager with a curious job title, appointing Pamela Nelson as talent champion.

A former account director with the now defunct The Moult Agency, which after a series of mergers recently became known as Arnold Furnace, Nelson returns to the Havas group after a time away from the industry having children.

Nelson re-joins with a brief to “boost the understanding of the Euro brand, to foster our culture and increase loyalty,” explained Euro RSCG MD Julie Burke, who joined in March with a brief to reinvigorate the struggling agency.

“An HR director or HR person sounds too corporate and formal,” she added. “At times, I’ve seen the HR function turn into a complaints department. It has too many negative associations. A talent champion is a more positive role. It’s about being uplifting, supportive, and driving agency culture.”