‘Every time I told you I loved you, I was lying’: Heart Foundation campaign targets families

The Heart Foundation has launched a campaign which is likely to anger families, with a TV ad contending if you don’t look after your health, you don’t love your family enough.

The ‘Heartless Words’ campaign by Host/Havas features one mother telling her son “every time I said I loved you, I was lying”, and another telling her daughter she doesn’t care about her childern’s hearts. 

Note: The 60-second TVC has since been removed from YouTube. 

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