EVH wins the global communications account for Vida Glow
EVH has won the global communications account for Vida Glow.
The agency’s remit will include Vida Glow’s brand positioning, creative direction, events, ambassador programming, and owned and earned media strategy.
Vida Glow has appointed EVH to its global communications
Vida Glow produces ingestible beauty and wellness supplements, such as collagen and protein powders.
EVH managing director, Emma van Haandel, said in a statement: “We are proud to partner with Vida Glow as their global lead agency – growing brand awareness through tactical projects and a strategic (earned, owned and paid media) communications plan. The ingestible beauty market, and collagen in particular, is now a staple in beauty routines globally, and the growth of this market is not slowing down.”
Earlier this year, EVH won the PR account for fashion label Charles & Keith and Technogym.
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