evocatif@JWT has appointed Jeff Froud to the role of managing director

STW shopper marketing joint venture Evocatif@JWT has appointed Jeff Froud to the role of managing director.

The announcement: 

The bespoke Shopper Marketing joint venture, evocatif@JWT, has today bolstered its proposition with the appointment of globally renowned shopper strategy expert Jeff Froud to the role of Managing Director.

Froud, previously head strategist of TPN North America, brings more than 15 years of local and global shopper marketing experience with agencies such as OgilvyAction, plus an unrivalled background in strategic planning to evocatif@JWT.