EvoTV hires Fairfax direct marketer Jessica Shuwalow

Business and finance branded content firm EvoTV has appointed former Fairfax direct marketer Jessica Shuwalow to run its marketing operation.

Shuwalow joins after more than seven years with Fairfax-owned platform InvestSMART, latterly as marketing manager.

According to a press release, Shuwalow helped grow InvestSMART’s database by 100,000, and grow InvestSMART’s open and click-through rates by 20%.

Her appointment follows EvoTV’s hire of head of production Michael Carlton and publisher and editorial director Craig Donaldson in late 2011.