Ex-AdNews editor Danielle Long joins BMF

Former AdNews editor Danielle Long has joined ad agency BMF.

Long, who has been a freelance PR for a number of media and marketing firms since leaving AdNews in May last year, joins the agency as brand and content manager.

She is among a small number of journalists to join an agency for a job other than in PR. Another was former B&T managing editor Kevin Johns, who worked at McCann as head of content until the merger with Smart last year.

Long was editor of AdNews for just over a year, having taken on the editorship from Matt Porter in April 2010, now PR manager at M&C Saatchi.