Ex-carsales editor-in-chief to bolster DMARGE’s automotive content
Moving forward, carsales’ Mike Sinclair is set to collaborate with DMARGE on automotive-focused content.
The announcement:
Automotive authority and respected car content specialist Mike Sinclair has teamed up with Australia’s leading men’s lifestyle network, DMARGE, in an exciting collaboration set to deepen its authority in auto.
The partnership combines DMARGE’s lifestyle expertise with Sinclair’s vast automotive knowledge, creating a powerful alliance to supercharge the publisher’s car coverage.
DMARGE has been showcasing leading automotive brands through a lifestyle lens for over a decade, recognising the critical role that vehicles play in representing status, style, and success. With a proven track record in editorial, video and creative social media, the DMARGE Network reaches millions of high-intent Australian men monthly.
Sinclair will work closely with DMARGE founder Luc Wiesman to deliver fresh content opportunities tailored for forward-thinking automotive brands. As one of Australia’s most influential voices in the men’s lifestyle space, Luc has shaped DMARGE into a critical authority on style, watches, and, of course, cars.
Luc said, “With Mike on board, we’ll be able to take our auto content to the next level, offering our readers even more insight into the best cars, trends and innovations on the market, but with DMARGE’s unique voice.”
Mike Sinclair is recognised as one of Australia’s foremost automotive authorities, with over 30 years of expertise covering cars, motorcycles, and anything with an engine. As the former editor-in-chief at Carsales until mid-2024, his trusted insights and in-depth knowledge have made him a sought-after consultant for major automotive and power-sports brands.
Whether through national radio, television, or podcasts, when Mike speaks about cars, buyers listen. His rare ability to blend technical insight with lifestyle storytelling creates a deep connection with audiences.
Mike Sinclair commented: “DMARGE has always been a favourite of mine. Luc and I have discussed joining forces for years.”
“I’m excited to be able to make it happen—especially at a time when the automotive industry is going through so much change. New brands, new technology, new opportunities—it’s almost hard to know where to start.”
Source: DMARGE
