Former Grey chairman Paul Gardner joins ASM Liquor, ad pitch for new and existing brands to follow

Paul Gardner

Paul Gardner, the long-time boss of advertising agency Grey, has taken on a new role as president of Australian boutique spirits company ASM Liquor.

Gardner, who was chairman of Grey Australia and New Zealand for 20 years before stepping down in February, joins a company whose brands include Rocking Angel, Vodka O and Tequila Blue.

ASM Liquor CEO Tim Szonyi told Mumbrella: “We’re looking to launch new brands here and overseas, and relaunch other brands. We’ve wanted the industry’s best talent to do that, and we’re excited to get Paul on board.”