Ex-lawyer launches women’s lifestyle magazine to bridge gap between fashion and motherhood
New women’s magazine, Mama Disrupt, has launched into the local and international print market aiming to fill a gap in the women’s magazine market.
Former London lawyer Jessica Sammut dived into the magazine market after she realised there was little content designed to allow mothers to feel empowered as they adjust to parenthood.
The magazine is targeted at mums but provides no parenting advice and therefore fits more into a women’s lifestyle category.
Great way to put more unrealistic expectations on new mums. Go to a shopping centre west of Sydney and tell me how many mums your magazine is really going to help. FFS.
Could a cover be more unoriginal? This is a direct copy of ELLE Australia.
Is a shopping centre ‘west of Sydney’ the new Western Sydney? How far west of Sydney do we need to go before finding Real Australia?
Since this is the first ever issue, maybe you should actually read it before throwing shade. It is not a magazine about parenting. You would have more credibility if you actually looked at it.
What an incredible feat for Jess and her team. We will be watching this space with great interest. Finally a product for the modern mother that is reflective of our age.
What a powerful step into an arena that has been in need of a refresh. We are excited having seen such a strong first issue and the incredible positive response on social media.
Excellent concept and idea. Amazing cover. Nothing else like it on the market.
The ‘Parenting/Not parenting’ niche.
It’s long overdue I say.
Wonder if there are any other grey areas to fill?
Pregnant/Not pregnant?
Working Mum / Not working Mum?
Suckers/ Non Suckers?
As a small niche publisher myself, the one statement “Many large corporations like Pac Mags have such huge overheads, and they just cannot survive with the overheads and print,” she said.” smacks of a lack of research.
Without advertising you can’t afford the print and distribution costs and the large companies are simply (and foolishly in my mind) not investing in print. They have this notion they are buying an A4 ad and that’s where it starts and stops, whereas in actual fact they are giving us the ability to tell the stories about them, their products, their clients and so on. Revenue from ads pays PEOPLE as well as other overheads.
But they are lured by the supposed magic bullet of online and words such as “influencer” and “disruptor”. Take away the silly titles and print is still those things and more.
“Mama Disrupt” – sounds familiar. Bit like ‘Daring & Disruptive’ by ‘indie magazine’ publisher Lisa Messenger.
Breastfeeding cover – looks familiar. Bit like Time magazine, May 2012 & ELLE June 2015 with Nicole Trunfio. Identical styling including side-swept hair, leather/suede jacket hanging from one shoulder, grey backdrop, naked baby…
“… there was little content designed to allow mothers to feel empowered as they adjust to parenthood…” and “in an industry which really thrives on women questioning themselves.”
I’m no Philadelphia lawyer, but how is an image of a new mum with a professional blow-dry, full make-up, including gold eyeshadow and a leather jacket empowering? Plenty of women’s mags are already following this format for ‘empowerment’.
“Many large corporations like Pac Mags have such huge overheads, and they just cannot survive with the overheads and print.” Seriously?!
Look forward to seeing the Sarah Jessica Parker issue with “tear-out inspirational quotes and illustrations.”
What a great magazine! It may have some similarities to others, but what doesn’t. The concept is certainly unique and each page oozes energy and disruption. A luxury finish, which feels good in your fingers. A must have item for anyone with a element of class about them. Well done Jess and the team.
What a great magazine! It may have some similarities to others, but what doesn’t. The concept is certainly unique and each page oozes energy and disruption. A luxury finish, which feels good in your fingers. A must have item for anyone with a element of class about them. Well done Jess and the team.