Ex-Lowe ECD Melissa Peters launches eco-shopping portal

Melissa Peters, the former ECD of Lowe Sydney, has launched an eco-shopping portal called GlitterTrees.

The site supports aspiring Australians designers who make green lifestyle products. For every product sold, a tree is planted.

Though ad-free for now, the site plans to open up space for ad banners and other site sponsorship opportunities soon, Peters explained.

“We’re going to be very strict on the sort of advertisers allowed on our site,” said Peters. “They must have a mission to be going green and show support for local talent.”