Ex-Seven CMO Mel Hopkins joins Californian tech startup
Mel Hopkins is joining a Californian tech startup
Former Seven chief marketing officer Mel Hopkins has joined audience verification company Delphize as the company’s chief growth and operations officer.
Delphize is a tech startup headquartered in San Francisco that builds software that acts as a verification layer between businesses and consumers.
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Hopkins announced her new job on Linkedin, writing that the role is “fundamentally different to anything I have done before. I am certainly spreading my wings.”
Hopkins said Delphize “isn’t about doing marketing better. Or tightening the commercial story. It’s about building the rails underneath it. If my career taught me how the system works, this chapter is about helping rebuild it.”
Hopkins was one of three high-level Seven executives made redundant in June 2024, along chief revenue officer Kurt Burnette, and Seven Melbourne’s head of sport and managing director Lewis Martin.
Since then, she has served as a director at advisory firm Golden Eagle.
Prior to her 18-month stint at Seven, Hopkins spent six years at Optus where she held the CMO role, and was previously head of consumer marketing, and senior director of marketing and communications.
Hopkins has been a prolific poster on Linkedin, including defending Seven during a tumultuous period following the departure of CEO James Warbuton and its support for Bruce Lehrmann.
Delphize’s mission statement says: “We exist to restore trust and value to human engagement. The digital economy has lost its ability to distinguish what is real. Engagement is inferred. Identity is fragmented. Value is captured by intermediaries rather than shared with participants.
“Most systems infer engagement. Delphize verifies it.”
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