Ex-TBWA boss Paul Bradbury takes over VML leadership
Former TBWA\ANZ boss Paul Bradbury steps up as VML's new CEO.
WPP-owned creative agency VML has shaken up its local leadership, appointing former TBWA ANZ boss Paul Bradbury as its new CEO.
Bradbury takes over the regional CEO role from Tom Tearle, who departs after almost five years at the helm. The agency said the pair will work closely during a transition period spanning several weeks.
In his new role, Bradbury will oversee VML’s six regional offices and its client roster, which locally includes Transurban and Monash University, alongside global relationships with AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft and Nestlé.
