Example and H2coco release water brand ‘Thirst Trap’

H2coco and creative agency, Example, have created Thirst Trap – a canned water brand seeking to shake up its industry.

The announcement:

In a unique agency and client partnership, earned creative agency, Example has collaborated with hydration heavyweights, H2coco to develop a new Australian-made and owned canned water brand, Thirst Trap, set to shake up antiquated bottled water buying habits with its plastic-free, aluminium cans of 100% locally sourced spring water.