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Expedia unveils bucket list online campaign

October 1, 2013 11:51

Online travel company Expedia has unveiled a new online campaign Listopedia designed to inspire Australians to create their own travel adventures with Expedia.

The social campaign is supported by a video and will run across Facebook, Twitter, Google+ and Expedia’s own blog. The films offers a series of images from around the world with text suggesting potential travel ideas.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics
DDB Expedia
3 COMMENTS
ok 1 Oct 13

Nice BuzzFeed video.

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rebecca 2 Oct 13

It never fails to amaze me how the Expedia adverts contrast with theri shitty, unfriendly website. It could be so good.

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Jamie 7 Oct 13

I agree with Rebecca. This is a really interested marketing idea – but expedia has always had a terrible website!

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