Exponential Interactive hire Alice Donaldson as insights manager
Donaldson
Exponential Interactive has hired former Fairfax Media and APN marketing researcher Alice Donaldson as Insights Manager Asia Pacific to develop understanding of consumers in the region.
Donaldson joins Exponential from APN Outdoor, and has previous experience as trade marketing custom research manager for Fairfax Media. Donaldson has also been in the Interactive Advertising Bureau’s research and measurement Council. Her ten years’ experience in media also includes roles at News Digital Media, the Seven Network and Channel Nine.
She will now work across Exponential’s global divisions — Tribal Fusion, Firefly, Appsnack and AdoTube — to provide insights into audience characteristics and habits, and work on campaign tracking and analysis.
Nice one Alice – you are a star with those insights
Welcome to the team Alice! Very exciting!
Congratulations on the role Alice – wishing you every success.
Congrats!! They sure recruited some grerat talent.
Good one guys, you’ve built a great team there.
Exponential the powerhouse!
No region is seeing more growth right now than Asia, and to make the most of the opportunity we could only hire the best. We’re lucky to have Alice aboard!
Thanks everyone. Looking forward to getting back in touch and working with you all!