Extra turns Youtube pre-roll ads into competition for rising Aussie stars

August 16, 2018 2:54

Extra has turned pre-roll Youtube ads into a competition to support up and coming Australian musicians.

Extra Support Acts, created by Clemenger BBDO Sydney and in partnership with Mediacom, will see the pre-roll ads before Youtube videos of top Australian talent give exposure to 16 up and coming musicians.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Extra turns Youtube pre-roll ads into competition for rising Aussie stars

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