EYE New Zealand rebranded to oOh!
oOh! billboards around NZ
A massive rebranding of New Zealand’s EYE will start today, with almost one thousand posters and billboards getting the makeover to oOh!
The new brand, with the tagline “a world away from home,” comes after the oOh! acquired EYE Corp’s Australian, New Zealand and Indonesian operations from Network Ten late last year.
CEO of oOh! Brendon Cook said the rebranding reflects the changing face of the sector, which has expanded from its traditional out-of-home offering to being a medium that connects advertisers with consumers while they are away from home.
