Eye strengthens Eye Shop
Outdoor media company Eye has appointed four new staff and restructured its retail media offering team – Eye Shop.
The announcement:
SYDNEY – Leading Out-of-Home media company, EYE, today announces the introduction of a newly created team for Eye Shop – the company’s retail media offering. The establishment of the new team is in response to increased market demand for formats complementary to Eye Shop’s core digital and static display networks in key destination shopping centres.
Elle Du Plessis has been appointed to the newly created role of Group Product Sales Manager and will lead this dedicated team to integrate Eye Shop’s multiple retail media formats in market. With an initial focus on the recently acquired Westfield external signage precincts, the new team will be responsible for all non-standard and ambient media opportunities available across the entire Eye Shop portfolio.
