Eyeblaster to rebrand as MediaMind

Digital advertising provider Eyeblaster is renaming its brand MediaMind.  

The announcement:

Eyeblaster, the leading independent provider of digital advertising solutions is announcing the rebranding of its entire company under the name of its flagship product, MediaMind.  Effective immediately, the company will operate under its new brand at all offices worldwide.

The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.