Eyebrows sacrificed for golden gnome glory

Media agency folk will go to unusual lengths to beat their rivals. Even if it means temporarily disfiguring themselves.

Here, MEC’s Wayne Bishop and Josh Grieve from Mindshare gave up their eyebrows for glory at last week’s AdShel Rally.

The event saw 86 media buyers – from Carat, OMD, MEC, Mitchells, Mindshare, Ikon, UM, PHD, Starcom MediaVest, Match and Razor – tear around Sydney in a Monopoly inspired game, which involved, among other challenges, a mechanical bull.

Here Carat’s Katharine Morrison gives a demonstration of her riding prowess.