Fabric’s new campaign for Bras N Things evokes ‘Big Boob Energy’

Andrew Banks

October 17, 2022 9:57

In a campaign from Fabric (part of the TBWA Group), lingerie retailer Bras N Things has dubbed the sensation of finding a bra that actually fits you and your personality – ‘Big Boob Energy’.

Big Boob Energy is the counter to ‘Big D**k Energy’, a term that has used one male body part as a symbol for confidence.

Big Boob Energy is a uniquely feminine energy and celebrates womanhood in all forms, shapes and sizes. It’s an energy that anyone can embody, no matter their size.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics