Fabulate expands suite with meme tracker, new analytics and compliance checker
Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett and Sachin Singh
Influencer marketing platform Fabulate has upgraded and expanded its suite of in-house developed tools, including a Tiktok monitor that predicts the half-life of a meme.
The Sparq 2.0 suite includes five new apps which the company says were developed using AI extensively.
“About 80% of our platform development has had some sort of AI involvement,” co-founder and product and strategy chief Nathan Powell told Mumbrella.
“That’s why we always make sure that there’s a human in the loop – so there’s nothing that goes through that’s not approved beforehand by a human.”
