Facebook campaign drives brand growth for Mentos
A facebook promoton for sweet brand Mentos new products Mystery 3D gum and Mentos Mystery Candy has increased growth, the brand has announced.
The announcement:
In a demonstration of its commitment to innovation in a difficult retail environment, Mentos has launched Mentos Mystery 3D Gum and Mentos Mystery Candy, and conducted a unique promotion via Facebook to drive consumer awareness.
The partnership of Mentos Candy and Mentos 3D Gum to launch a new flavour across both product lines is a market first for the gum and candy categories.
Yes, but were the 8,000 new likes as a result of paid acquisition that coincided with the competition?