Facebook changes video ranking in favour of long-form videos
Facebook has announced in a blog post it will change the way it measures the value of videos in its newsfeed, prioritising longer videos through organic search.
In a blog post written by Abhishek Bapna, product manager at Facebook and Seyoung Park, research scientist, the social media giant said it would adjust value and prioritisation of video based on its “percentage completion”.
“In the past, we’ve made updates to News Feed that take into account more of the actions that you take on videos and whether a video is live or not,” the blog read.
