Facebook falls 37 places in the 2018 FutureBrand Index as tech trust scores suffer

Josie Tutty

October 10, 2018 10:34

Facebook has fallen 37 places in the 2018 FutureBrand Index of the world’s most powerful brands, following a series of scandals which have plagued the social media giant.

The most recent edition of the biennial FutureBrand Index claims Facebook fell in several key areas including trust, admiration, passion, innovation and thought leadership.

The index takes PwC’s Global Top 100 Companies by Market Cap and reorders it by perception strength rather than financial strength. The companies are measured on 18 indicators across purpose and experience, including factors such as individuality, innovation, respect and trust.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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