Facebook hits 2bn daily active users in Q4 as Meta declares a ‘year of efficiency’ for 2023
The parent company of Facebook, Meta, has reported its Q4 and full-year earnings. While the company continued on a downward slope for the fourth consecutive quarter in revenue, it maintained a growth trend for uptakes as Facebook hit 2 billion daily active users (DAUs).
In the quarter that ended 31 December 2022, Meta posted US$32.1 billion (A$45 billion) in revenue, a decrease of 4% year-over-year (YoY). The result sat on the higher end of Meta’s projection in Q3.
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Put another way FB’s global daily reach is about 22%.
However Australia would have higher penetration and daily usage. But not like back in the halcyon days when Australian FB was touting 140+% reach for the Under 40 demos. Aaaaah, memories.