Facebook is merging Messenger and Instagram chat features. It’s for Zuckerberg’s benefit, not yours
Facebook has announced it will merge the the ability to direct message across its Facebook and Instagram platforms. But despite the move being flagged as something which will help consumers, associate professor in Internet Studies, Curtin University, Tama Leaver says the only person benefitting from the decision is CEO Mark Zuckerberg in this crossposting from The Conversation.
Facebook Messenger and Instragram’s direct messaging services will be integrated into one system, Facebook has announced.
The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms. It’s currently being rolled out across countries on an opt-in basis, but hasn’t yet reached Australia.
Facebook CEO Mark Zuckerberg announced plans in March last year to integrate Messenger, Instagram Direct and WhatsApp into a unified messaging experience.
