Facebook launches search offering

Tim Burrowes

January 16, 2013 11:31

Facebook has launched its biggest challenge yet to Google’s dominance of search with the announcement of Graph Search.

Facebook is presenting the service as being intended primarily to help people find information based on what those they are connected to on the site have shared. It has announced Bing, rather than Google, as its primary search partner.

The move will signal dramatic upheavals for search specialists as they come to grips with the new play.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

the public 16 Jan 13

Hmmmm. It’s like some kind of “social search”….

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jimmy 17 Jan 13

I’ve noticed an FB bot crawling one of my sites a few thousand times a day for the last week or so.

Unfortunately it keeps hitting non existent pages.

Judging by their progress so far, it’s going to be a race to the bottom.

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Just sayin... 17 Jan 13

They will have to be very careful here given they are now a public company with shareholders, there is no allowance for missing the mark on this type of strategy.

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Mike Watkins 17 Jan 13

2013 will be the year facebook grew up.

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