Facebook promises better user privacy controls and more advertiser tools at F8 conference
Social media giant Facebook launched a slew of new features and promised users will have more control over privacy settings at its annual F8 developer conference in Silicon Valley this morning.
The privacy announcement, which comes in the wake of the damaging Cambridge Analytica scandal, will affect advertisers who have been offered a new app to help monitor the effectiveness of campaigns.
The mobile app, available on both iOS and Android platforms, allows advertisers to monitor growth, engagement, and conversion efforts along with making key metrics and reports easier to view.
