How Facebook plans to help publishers, journalists and advertisers

Facebook is looking at improving the integrity of its news feed as the company strengthens its offerings for users and publishers said the company’s Adam Mosseri on his recent visit to Sydney.

The vice president in charge of Facebook’s news feed service made his comments the day before News Corp’s CEO, Robert Thomson, flagged the media company is looking to digital subscriptions from online platforms for future revenue in the face of ongoing declines.

As Facebook’s most senior company executive to visit Australia to date, Mosseri described how the company is working with media organisations and explained how it was improving its news feed with measures to combat spammers, ‘false news’, and click bait content.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.