Facebook ramps up creative offering with rebranded Creative Shop
D’Arcy
Facebook has ramped up its creative offering for advertisers with a rebrand of its creative arm and appeal to Aussie creatives to make better use of the space.
Mark D’Arcy, director of global creative solutions for Facebook, led the rebrand of Global Creative Solutions to The Creative Shop, met with around 60 creatives from Australian agencies in Sydney yesterday to inspire their use of the platform.
The Creative Shop now has 65 staff in 14 countries and D’Arcy said he expects it to expand and roll out into another four or five cities next year.
Well done Facebook and Com Bank – great campaign!
Fantastic work Wade, congratulations on a job well done!
A brilliant campaign for Commonwealth Bank! Great to see Wade on this, always loved his work.