Facebook refunds advertisers for misreported mobile web ads

May 17, 2017 9:35

In another blow to its reporting mechanisms, Facebook has admitted to misreporting mobile web ad numbers and handed back refunds to advertisers.

A bug led to Facebook misreporting ad clicks.

Facebook made the announcement in the US overnight saying it had uncovered the discrepancy during a regular review. The latest announcement follows a series of measurement and calculation issues in recent months.

“We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app,” Facebook said in a statement.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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