Facebook unveils new logo in a bid to differentiate parent company from the app

Facebook has revealed a new company brand for its business which will be displayed across its suite of products. The new logo, which shows very simple, clean font bearing the word ‘Facebook’ is for the parent company, sitting above products including the Facebook app, Instagram and WhatsApp.

The Facebook app will keep its current branding. The plan is to better differentiate the various aspects of the tech giant and step away from the ongoing association between the company and the app.

The new Facebook logo will display in a different colour depending on which app a user is accessing

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