Facebook’s new Messenger offering will reduce social media backlash on brands, says VP of product for Messenger

Facebook’s Messenger 2.0 will allow brands to have one-on-one interactions with customers which could help alleviate problems with public comments on social platforms, the vice president of product for Messenger has said.

Speaking in Sydney at a presentation on the launch of the platform’s second iteration, Stan Chudnovsky said one of the opportunities for brands will be privately addressing complaints through bot services.

Chudnovsky presented the latest news on Messenger in Sydney today