Fairfax 360 launches ‘creative newspaper’
Fairfax Media’s creative arm Fairfax 360 has unveiled a creative newspaper – featuring different ways to advertise creatively with Fairfax.
The announcement:
February 23: Fairfax Media’s creative media solutions unit, Fairfax 360, has launched a unique “Creative Newspaper” showcasing a stunning range of ideas and concepts for newspaper advertising that break down the boundaries of traditional on-the-page ad formats.
The Creative Newspaper spans 64 pages and features an array of creative solutions, innovations and shapes used by advertisers including Toyota, Telstra, David Jones and Singapore Airlines, all demonstrating how the newspaper advertising medium lends itself to extraordinary creativity.
The Creative Newspaper can be viewed at http://interactivecreativenewspaper.realviewdigital.com
Commenting on the launch of the Creative Newspaper, Shaun Morgan, Manager Fairfax 360, said the new product was an ideal and effective way to communicate the creative opportunities Fairfax newspapers could offer advertisers and agencies.
“The Fairfax 360 Creative Newspaper shows how creative solutions in our newspapers can deepen advertiser engagement with readers through executions tailored for specific advertiser needs,” Morgan said.
Among the many examples highlighted in the Creative Newspaper are a transparent wrap around The Sydney Morning Herald for Toyota, a Veet hair removal ad in the Sun-Herald showing a razor “shaving” words off the page, and a Wyndham Estate bottle splashing wine across an entire Herald double page spread.
The Creative Newspaper is being showcased this week at The Communications Council’s inaugural “Circus” Festival, at which Fairfax Media is a media partner.
Fairfax 360’s team comprises creative experts, media strategists, art directors and designers who work with Fairfax editorial staff or external third party partners to execute non-traditional newspaper advertising ideas.
Source: Fairfax Media press release
