Fairfax raids AOL London for new programmatic head

Callagher

Fairfax Media has looked internationally to find a new head for its programmatic trading offering, as it looks to squeeze more revenue from the burgeoning area.

Lee Callagher joins Fairfax from AOL in London where she was head of publisher services for Advertising.com, a division of AOL Networks.

In the newly created role in Fairfax’s Australian Publishing Media (APM) division, Callagher will work with the digital ad development team and report to digital ad development director Tereza Alexandratos.