Fairfax content marketing boss: Ad revenue yet to follow consumer over to mobile platforms

May 14, 2015 12:47

The boss of Fairfax’s content marketing division Simon Smith has warned there is a major lag in advertisers investing in mobile platform, despite major growth in audience.

In a video hangout with Mumbrella on the sidelines of the International News Media Association (INMA) World Congress, Smith said publishers around the world were grappling with the transition.

“We are seeing the rise of mobile consumption but we are yet to see that transition of traditional revenues move across to mobile platforms,” said Smith, who is managing director of content marketing at Fairfax.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Maz 14 May 15

“We are focusing on where they are consuming content and that is where we need to be.”

Facebook has figured it out for you….http://media.fb.com/2015/05/12/instantarticles/

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Lindsay. 18 May 15

The platform is not the problem, it is lack of quality content on the platform. Employ more content providers (journalists) and advertisers will follow.

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