Fairfax Digital creates new role to drive video content
Fairfax Digital has appointed former Daily Telegraph managing director of online, Ricky Sutton, to the new role of head of video to help drive the media company’s video content.
Sutton will be responsible for integrating, developing and streamlining online video to connect advertisers with consumers through work, home and mobile devices.
He recently worked at Ninemsn as head of entertainment and video, launching its entertainment site, The Fix. He has since been running his own media consultancy business, Epiphany. Sutton comes from the UK where he was news editor at News Corp’s The News of the World.
Sutton told Mumbrella: “We expect to see video streams double and advertising revenue to rise more than 50 per cent a year for the next few years, so I feel very lucky to be taking up this role. Web video will be the fastest growing advertising segment – not just in digital but in the market as a whole.”
If they could stop the auto loading video that would be good. I have little interest in watching video that repeats the story underneath I’m reading.
Second the motion from Andew F
Would be great if Ricky could start using “Video in Print” here in Australia.
Dear Mr Sutton, yes, please make the awful awful awful awful awful awful awful awful awful awful awful awful awful awful awful awful awful awful auto-play videos — editorial and — advertising GO AWAY!
In Twitter, I preview shortened links to news stories, and if they’re to a Fairfax site I will go no further, that’s how much those advertisements irritate me. I then search for the equivalent story elsewhere.