Fairfax launches TV campaign to promote Weekly titles
Ad agency Samuelson Talbot & Partners is behind a new ad campaign to promote the rebranding of Fairfax Community Network with the title “Weekly” now featuring on all 32 mastheads.
The campaign, launched last night, is running on free to air TV in Victoria along with radio spots on 3AW, Gold FM and Fox FM. There will also be outdoor executions.
FCN Victoria General Manager, Colin Moss, said: “After more than one year in the making, the rebranding shows our extraordinarily strong commitment to our local communities in Victoria which our great publications serve, and is a very positive step forward for our readers and advertisers. This is all about giving FCN a clear point of difference and providing our communities with local mastheads they can engage and be involved with.”
I doubt the rebrand had anything to with Catalono’s “Weekly Review”
The Melbourne WEEKLY Magazine has been in circulation for about 18 years… so I assume it’s just a play on one of their strongest titles.
It also probably has more to do with the confusion in the market between Leader and Fairfax Community products.
I wouldn’t give the Weekly review that kind of credit!
Fantastic news! and the publications look great. This is going to make it so much easier to advertise across all publications now.
Glad you like it Jeno. Can’t help but notice you’re posting from a Fairfax IP address though.
And thanks for your insight, Wiggo. I see that you too are in a position to know.
Cheers,
Tim – Mumbrella
Love the way you examine peoples IP address Tim. Why can’t people just say they have an conflicting interest in their opinions. If your a Fairfax employee and genuinely like the product your trying to push there’s absolutely nothing wrong with that, so longs as you say your a fairfax employee!
True Tim, but don’t you think my comments were fair??
Perhaps so, but it’s about declaring an interest where there’s one to declare. (And in fairness, your comment wasn’t quite as astroturfy as your colleague Jeno.)
Cheers,
Tim – Mumbrella
There! That will teach you, Mr Catalano!
(Declaration: No interest in fairfax, other than hoping The Age survives long enough to become a decent paper with decent management again.)
Don’t think we should give The Weekly Review credit?, it’s amazing how much Fairfax have reinvented themselves since they arrived four months ago. Content changes, a new masthead that looks like theirs, local news but cover stories on Megan Gale and now I note this week that you also dropped the TV guides in all your mags – just like The Weekly Review. So while you’re spinning for Fairfax guys why don’t you send through your latest readership figures instead of sending agencies your new rate card with Nov 2007 readership figures for Melbourne Weekly while running current readership for your other titles.
Hi all,
Hey smokeymirrors – your Mum’s your Dad.