Fairfax Media resumes commercial relationship with Nielsen

Fairfax Media has resumed its commercial relationship with IAB-endorsed measurement solution, Nielsen, after a seven-month hiatus.

The business’ metro division stopped tagging its platforms in March, due to disagreements over methodology, which included an inability to tag Google Accelerated Media Pages (AMP) data, and inaccurately measuring HTTPS browser sessions.

Fairfax Media’s digital properties will once again be counted in DCR