Sophisticated Traveller rebrands ahead of 15 year anniversary

Fairfax Media’s quarterly luxury title, Sophisticated Traveller, has lost ‘The’ from its brand name and changed its font as part of a major revamp.

The title, which has run four times a year in the Australian Financial Review since 2004, will now be described as ‘Sophisticated Traveller’, has expanded its news front section ‘On the Move’ to five pages, and has created a regular cruise news page, ‘Drop Anchor’.

The new edition is out Friday