Fairfax creates united Commercial Real Estate brand

March 12, 2013 9:12

Fairfax Media is to adopt the brand Commercial Real Estate for all its commercial property media assets across both print and digital.

Commercial Real Estate will be part of the Financial Review Group but will operate across both The Australian Financial Review and also BusinessDay in The Sydney Morning Herald and The Age.

“In the coming months, we will deliver a single sales point of contact and seamless integration of our products and services across the Fairfax portfolio,” said Brett Clegg, Financial Review Group CEO and publisher.

“This past year we have been taking feedback from our advertising partners about how to best meet their needs. We have now responded with this emphatic and transformative move, which is a major development for Fairfax and the commercial real estate industry,” Clegg said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Brett Clegg Fairfax

1 COMMENTS

blaze 12 Mar 13

whilst seamless integration is the mantra we have all heard before, what actually happens to the individual brands ? — are they all disguised ( and forgotten) under a new all pervasive brand; cheapened and reduced in value ?

It seems a travesty to have built a brand over the years and then suddenly change it ; are you sending a message that the brand don’t work ? – classic example I can think of is : the new formula coke — and how long did that last and how quickly it was switch back .

marketing distater and loss making rebranding initiative to asy the least

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