Fairfax Metro Media launches video feature for SMH iPhone app
Fairfax Metro Media has launched a new integrated video feature for its SMH iphone app – AirLink.
The announcement:
May 18, 2012: Fairfax Metro Media has today launched AirLink*, ground-breaking technology that provides readers and advertisers with a dramatically enhanced news experience across print and mobile platforms.
The pioneering AirLink technology, a year in development by Fairfax Media, extends the print experience for readers by giving them additional video, photographic and editorial content through their iPhone**. AirLink allows readers to see stories come to life across the different sections of the The Sydney Morning Herald and The Sun-Herald.
Despite the wishful hoping of publishers and advertisers for a walled, controllable garden, Apple is only a small part of the content distribution market.
Fairfax needs to be investing in HTML5 to reach the widest possible audience and dispense with all these “tricky” ways to monetise content.
But I think it’s too late – with a fractured board, a hostile mining investor and newspaper men calling the shots, I doubt anyone will be capable of listening to good advice. I think they’re gone and it saddens me that one of Australia’s best media outfits has been reduced to this.
Whenever I watch a Vid on a Fairfax site, I can see it on YouTube or ABC IView far easier…
Let’s see how it goes…