Fairfax’s Daily Life launches today
Fairfax today launched its female-targeted website Daily Life.
The site sits within the Fairfax Women’s Network, which launched in October last year to give advertisers a single point of contact to reach women.
Daily Life has been positioned as offering a mixture of content – opinion, food, style, beauty, health and relationships – for busy women.
The site is targeted at 30-45 year-old women.
Elegant. Something different from Fairfax. Hope the grey suits get behind it.
Fairfax, get the technical issues sorted, please!
Nice site. Good idea.
But can we get some more LIKE buttons on the home page?
Awesome a site for women – I had such trouble reading the big words on other sites.
Nice. Now they can shut those pesky newspapers. They need more of this stuff.
Great to see online journalism for women thriving. MM, hoopla and now Daily Life. Lots to read.
I like it but i would rename Celebrity News (under People) to INteresting people or something. Otherwise it sounds a little tabloid if you know what I mean.
Hi, this got flicked to me and I’m addicted. There is tons to read, although the articles are a bit long. Its certainly quality and I hope they keep it up. Well done to the fab team who put it together and Fairfax for actually putting out something contemporary.
it’s good. Still think there’s room to do this sort of content better than it’s currently being done … let’s see whether FXJ go for broke here or whether it’s a box ticker.
FYI there is a twitter backlash happening – hashtag #dailywife
Logic – I agree. Lets hope the weight of Fairfax get behind it as its certainly different to their same old tired brands. Its stuff like this that might start cracking through again. The irony is I believe this was driven and created by Jane Huxley’s digital publishing team.
Yes, not sure why FXJ doesn’t do more stuff like this. They are flogging dead horse with so many of their old brands. If this was an online gig – bloody good on them. Now I want a mens site.
I love it. Loadsa twitter fans as well.
I may have missed it but is there no travel section?
It’s my home page. In my quest to hopefully/eventually understand….
Can we get a Gen Y site? considering alot of Gen Y’s are the decision makers in the household and most of us live of our parents and we are sitting on a goldmine of cash whilst we wait for our parents to die so we inherit their homes… who cares about having a mortgage at 25 really?????
Its my new place to go, that and The Hoopla. I think there is also a place for older women too – media seem to regularly forget us.
TheVine.com.au is Fairfax’s Gen Y site.
You can tell it’s Fairfax by the old school display ad units. Surely for launch there should have been a bit more effort getting a brand on board that could provide some decent creative. Publishers need to remove those awful skins that look like skyscrapers stuck to the side of the page.